NHL announces Bodyarmor as its new sports drink, replacing BioSteel
Time:2024-04-30 15:36:26 Source:opinionsViews(143)
NEW YORK (AP) — The NHL and NHL Players’ Association on Tuesday announced a multiyear agreement with Bodyarmor to be the league’s official sports drink.
Bodyarmor replaces BioSteel in that department after BioSteel filed for bankruptcy last year.
Three-time league MVP Connor McDavid signed on with Bodyarmor in early 2024 after previously being associated with BioSteel. McDavid on Monday night became just the fourth player to record 100 assists in a single season.
This is the latest agreement for the NHL as it’s expected to set another revenue record at roughly $6.2 billion. The league also announced a new single-season attendance record of more than 22.5 million fans in arenas.
“One of the unique things about the NHL fan is that they’re very exclusive to the sport,” Bodyarmor chief marketing officer Tom Gargiulo said. “There’s not a whole lot of overlap with other sports leagues. And then when you look at how passionate and how avid they are, it’s unbelievable. It’s one of the most passionate fans in all of professional sports.”
___
AP NHL: https://apnews.com/hub/nhl
Previous:Billie Eilish announces 'Hit Me Hard and Soft' arena world tour
Next:A third of foreign students seeking to stay in the UK are at just SIX institutions, figures show
You may also like
- Warning signs of a mini
- Traditional Chinese Cultural Activities Attract Tourists During National Day Holiday
- China to Resume Passport, Visa Issuance from Jan. 8, 2023
- China Focus: China Steps up Protecting Vulnerable Groups amid COVID
- Chinese foreign ministry official on US Secretary of State Blinken's visit to China
- More Chinese Mainland Universities Enter World's Top 100 List
- Chinese Scientists Develop New Method to Preserve Female Fertility
- China to Resume Passport, Visa Issuance from Jan. 8, 2023
- Insider Q&A: Avelo Airlines CEO Andrew Levy describes the challenges of starting a new carrier